Transportation Demand Management
Focus on Engaging the Business Community
With limited resources to build new capacity and continued employment growth, Transportation Demand Management (TDM) strategies are a cost-effective, complementary, and efficient alternatives to additional investment in transportation facilities. Consequently, TDM will become a bigger part of the effort to achieve Boulder's transportation objectives. Over the past few years, the business community has become more proactive in providing travel choices for their employees through support of programs like the Eco Pass. The community must build on its partnerships with business to both achieve the transportation objectives and to continue as an attractive and vital employment and commercial center.
A promising TDM strategy supports the formulation of organizing structures such as Business Improvement Districts (BIDs) [see details on BIDs as funding option] and Transportation Management Organizations (TMOs). These organizations allow local business and residents to partner with the city to provide better access in a given area, such as occurs in the downtown area. A Transportation Options Toolkit has been developed to help businesses make economical choices for customers' and employees' access and to retain valuable employees. A BID has a broad charge and can be found to undertake a wide variety of activities, such as enhancing the amenities of an area to attract and maintain customers or marketing the area, with travel management being only a small part of its activities.
What is Transportation Demand Management (TDM)?
TDM promotes more efficient use of the existing transportation systems by influencing the time, route or mode selected for a given trip. TDM strategies increase travel choices, offering the opportunity to choose how, when and, if travel will be by car or in some other way, with the aim of balancing demand with the transportation system. Options include:
Besides city-wide and employers programs, localized Business Improvement Districts (BIDs) and Transportation Management Organizations (TMOs) are potential organizing structures for providing area-wide improvements and parking management programs.
Boulder's application of TDM continues to evolve, responding to the community's experience, the changing nature of transportation challenges and individual travel preferences. With a historic emphasis on mode shift, many of Boulder's current TDM efforts focus on modal choice. This requires first providing the options, such as starting high-frequency transit or building a bike facility and then supporting them through education, incentives and marketing efforts. However, other aspects of TDM focus more on congestion by efficiently using the full capacity of the existing transportation system. TDM is a much more cost-effective strategy than trying to build a system to meet peak demand, and offers significantly fewer community and environmental impacts.
Today, with the expected increase in employee travel, TDM emerges as a critical component for maximizing the city's multimodal infrastructure investments. TDM, pursued in partnership between the public and private sectors, includes the following benefits:
Representatives from Boulder businesses and community organizations participated in building a business-friendly TDM program (see Public Process Related to TDM). This group established these guiding principles for the city in pursuing TDM:
Last Updated on Tuesday, 23 October 2012 08:16